Drop Your Beats

A campaign to fight sexism and harmful lyrics in music.

Sometimes negative words set to a beat go by unnoticed. Song lyrics shouldn't get a pass when they degrade women. We filmed a video that illustrates the concept. For a demo of the full interactive version, click here.

AD: Gianna D'Amico   XD: Yanci WU

 

OOH Posters

We grab attention by putting real examples of negative lyrics into the world. This gives people a chance to see song lyrics out of context and consider they're meaning. When the posters are torn down, they reveal positive song lyrics and a hashtag that connects to the full campaign. 

 

Social

We created a simple visual of headphones on the ground to symbolize protest. Combined with a rotating hashtag, anyone can call out musicians by name and ask them to #dropyour______.

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Instagram

The images are designed to grab attention on social feeds.

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Facebook

A microsite contains a tool that lets users create their own images for social media, helping their voice be heard. 

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